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marketing &
brand strategy
your mission is worth telling well.
Marketing isn’t about looking good. It’s about being understood - by the right people, at the right moment, in a way that moves them to act. Done well, it’s the thing that turns awareness into partnerships, partnerships into funding, and funding into impact.
Done poorly - or left to chance - it’s one of the fastest ways to leave opportunity on the table.
our approach
we start where you brand actually lives: in every interaction you have.
Marketing isn’t just your instagram feed. It’s every email, every event, every conversation a donor or community member has with your organization. We take a comprehensive view - evaluating how your mission is being communicated across every channel, every touchpoint, and every team member who carries your message to the world.
From there, we build. Clarifying your brand identity, sharpening your voice, and developing the strategies that make sure your mission is heard the way you intend it to be.
marketing is the platform for your voice, your story, your mission - we partner with you to strengthen your platform and clarify your voice
what we do
fractional cmo*
senior-level marketing strategy at a fraction of the cost of a full-time hire
brand strategy consulting
clarifying who you are, who you’re for, and how to say it consistently
campaign development
building the messaging, materials, and strategy behind specific initiatives
digital engagement development
website, social media strategy, and digital channel optimization
*fractional cmo
all the strategy. none of the full-time salary.
A Chief Marketing Officer brings brand direction, strategic oversight, and the kind of big-picture thinking that turns scattered efforts into a coherent plan. The average CMO salary runs $200K-$370K annually - which puts it out of reach for most small to mid-sized nonprofits.
A Fractional CMO gives you exactly that strategic leadership, for the time and budget you actually have. We work as part of your team - not above it - and we build strategies you can run with long after we’re done.
free resource
not sure if you have a brand strategy? (you do. the question is whether it’s intentional.)
Download the free why you need a brand strategy guide - plus a four-part email series walking you through how to evaluate your current brand, understand the difference between the brand strategy and marketing, and take your first real steps toward building one.
special: the moxie website audit
not sure if your website reflects your brand? the moxie website audit is a great place to start.
Find out exactly what your website is - and isn’t - doing for your mission. For $47.
The Moxie Website Audit gives you a clear, honest look at how your site is performing across four areas:
Digital engagement & UX - is it easy to navigate, give, and connect?
Content & messaging - does your mission come through immediately?
Design & branding - does it look and feel like the organization you are?
SEO & discoverability - can the right people actually find you?
You’ll receive a branded audit report with specific findings and prioritized recommendations - then we walk through it together in a live 30-minute review call so you leave with clarity, not just a document.
ready to talk?
Start with a free 20-minute brand strategy session. We’ll take a look at where you are, where you want to go, and what strategy could unlock for your organization.
stories with moxie
Want free exposure for your organization’s story? Apply to be featured on stories with moxie - a podcast for mission-driven leaders sharing the real work behind the impact